GoToWebinar

Start by mapping the journey you want prospects to take, then build it in GoToWebinar step by step. Create the session, set the date and capacity, and brand every touchpoint—registration, confirmation pages, and emails—with your colors and logo. Add custom fields to the sign-up form to capture role, company size, or buying timeline. Enable payments if it’s a paid workshop. Sync the time to your calendar so presenters get blocked automatically. Draft a tight email sequence: instant confirmation, a 24-hour reminder, a 1-hour nudge, and a “we’re starting” alert with the join link. Grab the share URL and promote through social posts and your newsletter. Use UTM tags to see which channel pulls in the most registrants.

Rehearse before you go live. Upload slides, queue video clips, and stage your poll questions. Assign roles: host for moderation, presenter for speaking, and a helper dedicated to chat. During the event, share your screen or a single app for demos, switch presenters smoothly, and keep a steady cadence: teach, poll, show results, then take questions. Star the best Q&As to answer on air. Watch engagement signals—attendance trends, participation, and attention indicators—to know when to speed up or pause for interaction. Drop a call-to-action link in chat near the end (free trial, pricing, or next session) and remind viewers where to go next. Record the session so you can reuse it later. more